We think we know about humanity's basic drives and instincts. But is it possible that we're fooling ourselves? Recently, scientists have become aware of how many key findings - thought to baked into every one of us by evolution - actually apply only to certain cultures. In particular, the culture from which way too high a proportion of research subjects is drawn: American college students.
In my debut piece for Aeon magazine, I explore the problem of WEIRD science - the fact that it's concentrated among Western, Educated, Industrialised, Rich, Democratic countries - and how we can go about fixing it. Do take a look.